Are there legitimate reasons for courting a major label deal? Of course- such as needing a larger engine for promoting and distributing your music. However, I would suggest that you understand in the real world you are highly unlikely to get one unless you’ve already demonstrated your major market potential – like having your own huge fanbase already in place and having booked regular performances attended by great crowds.

It also gives you a huge advantage as an asset to a major label if you and your music are perfectly matched to the age and preferences of the demographics the labels are marketing to. And of course, if your street creds are better you can negotiate a much better deal if you do get some major label interest.

That said, there is a very enlightened truism going around right now that you don’t get a deal until you don’t need one. Major music labels are struggling like everyone else to find profitability in this ever changing market.

An independent music label may be a better option for you. Indie music labels come in many sizes… from your own start up label to a large indie with #1 charted records and joint ventures with major labels for distribution. Can you say Taylor Swift and Big Machine Records? Also think Ani Difranco, who chose to go it alone and now signs other acts to her “Righteous Babe” label.

Investigate these choices. Network with others who are investigating. Share and brainstorm… consider leading the way with creative approaches to marketing and promoting business. Double check, have accountability partners and good walls to bounce ideas off… whether it’s a financially wise parent or a circle of major music players. Look into organizations like Indie Connect, get your own website,  MySpace, Reverb Nation, Facebook pages up. The times, they are a-changing, and I for one think the anarchy could be good for you! Then if you get a major label deal… congratulations, but make sure you keep growing your business. Deals can be lost quicker than they are aquired.

For an uncanny, funny look at the practical world of seeking a major label deal…watch this revealing little video satire by someone who’s got an ear to the ground!